What we collect
Three things, and that is the list.
- Your email address, if you give it to us — on the Business Systems Check, or by writing to us directly.
- Your answers to the twelve questions in the Business Systems Check. Eleven are multiple choice. One asks you to describe a workflow in your own words, so whatever you type there, we have.
- Basic visit data — the ordinary technical record of a web visit: which pages were opened, roughly when, the kind of device and browser, and the IP address your connection came from.
Your email is optional on the Check, and it always will be. Your result appears on the screen whether you give us an email or not. Nothing is held back, nothing is hidden behind the field, and there is no version of the score you only get by handing over an address. If you skip it, you still see everything — we simply have no way to follow up.
Why we collect it
Two reasons.
- To show you your result. The Check does its arithmetic on your own answers. Without the answers there is no result.
- To contact you about the service — to reply to you, to send what you asked for, and to follow up about working together.
We do not use it for anything else. We do not build advertising profiles, and we do not run automated decisions about you.
Where it goes
Into our customer record system, which is a product called GoHighLevel. That is where your email and your Check answers are stored, and that is where they stay.
Nobody else. We do not pass your information to other companies, partners, or advertisers.
The two exceptions are the ordinary ones: if the law requires us to hand something over, or if you ask us to send it somewhere yourself.
Google Fonts — Google sees your IP address
Every page on this site uses two typefaces that are loaded from Google's servers at fonts.googleapis.com and fonts.gstatic.com. This happens automatically when the page opens, before you click anything.
Because your browser has to ask Google for those font files, Google receives your IP address and the ordinary technical details that come with any web request. That is a direct consequence of how the fonts are loaded, and we are telling you plainly rather than leaving it out.
We do not send Google your email, your Check answers, or anything else you type. Only the font request itself, which carries your IP.
What Google then does with that request is governed by Google's own privacy terms, not ours.
Our host and our CRM may collect standard technical data
This site is hosted and served by GoHighLevel, which is also our customer record system. Like almost every web host, their systems keep the ordinary technical record of visits — requests, timestamps, IP addresses, and similar.
We want to be straight with you about the limit of what we know here. Platforms of this kind can also switch on their own visitor analytics or tracking at the account level, separately from anything written into these pages. We have not put any advertising or analytics tracker into the code of this site — there is no Google Analytics, no Meta pixel, and no third-party tracking script in any page.
What we cannot do is give you a cast-iron guarantee about every layer our platform runs underneath us. So rather than claim there is none, we are telling you that standard technical collection by our host and CRM may be happening, and that their handling of it is governed by their terms.
If that matters to you and you want a firmer answer, email us and ask. We will go and find out and tell you what we learn.
We do not sell your information
Not to advertisers, not to data brokers, not to anybody. We do not rent it, trade it, or hand it over as part of a marketing arrangement. There is no version of this business where your details are the product.
How long we keep it
Until you ask us to delete it. We do not run an automatic timer, because a Check you took last year is often the useful thing to look back at when you finally decide to fix something.
If you would rather we did not hold it that long, say so and it goes.
Getting a copy, or having it deleted
One email does both. Write to us and ask for a copy of what we hold about you, or ask us to delete it, and we will do it.
You do not need to give a reason, fill in a form, or explain yourself. We aim to have it done within thirty days, and usually much sooner.
Say what you want — a copy, or deletion — and use the email address you gave us so we can find the right record.
Not for under 16s
This site is for people running businesses. It is not intended for anyone under 16, and we do not knowingly collect information from anyone under 16.
If you believe a child has given us their details, email us and we will delete the record.
Changes to this policy
If this policy changes, the new date goes at the top of this page. That date is the honest signal — if it has moved since you last looked, something in here is different.
We will not change it quietly and backdate it.
Wyoming law
Executive Øx is based in Jackson, Wyoming. This policy is governed by the laws of the State of Wyoming, and any dispute about it belongs in the Wyoming courts.
Contact
Questions about any of this, or about what we hold on you, go to one place.